Case 6. Car rental in Dubai — links from PBN home pages (Tier1.shop)

Владислав Бобров (Mdevostator)Article updated: 2 September 2026

Founder of tier1.shop · PBN Specialist, in SEO since 2009

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Case from the Tier1.shop collection · archival result of 2023 · ← all cases

Result in brief: after a campaign of two links from PBN homepages, the client sent a comparison of site positions for car rentals in Dubai. In one month, all eight tracked queries grew: the average position changed from 28.4 to 15.4, and the entire checked cluster ended up in the Google top-20 for the Moscow region.

Important: this is a small archival case based on a single snapshot of positions. It shows a correlation of growth with the link campaign, but does not prove that the entire result was created by only two links. Data limitations are analyzed separately below.

Case source data

• Niche: car rentals in Dubai.
• Search engine and verification region: Google, Moscow.
• Campaign volume: two links from PBN homepages.
• Budget: 6 000 ₽ according to prices at the time of order.
• Window in the screenshot: April 4 → May 4, 2023.
• Result source: screenshot of the position tracking service sent by the client.

The client's domain is hidden in the updated version of the image. In the old archived screenshot it was visible, which does not comply with the current privacy policy of Tier1.shop.

How positions changed over the month

The main query by frequency rose from 32nd position to 13th. The largest absolute change is for the wording about rental without deposit: from 36th position to 14th, i.e., by 22 points. The only query that was already near the first page moved from 12th to 9th place.

What is visible by the cluster, and not by a single phrase

For evaluating a small case, the synchronicity of a group of queries is more important than a single successful jump:

• 8 out of 8 queries grew — there is not a single negative or zero row on the screenshot;
• average position: 28.4 → 15.4, an improvement of approximately 13 positions;
• median position: 30 → 16.5 — the result is not explained by a single leading phrase;
• visibility in the top-20:before the window started there was one query, after a month — all eight;
• visibility in the top-10:appeared for one phrase — "аренда авто в Дубае дешево".

The transition of a group of queries from the third or fourth page of search results to the second is not yet equal to a growth in sales. But this is already a more useful stage: pages in the top-20 are easier to improve through further work on the website and the link profile than queries that the search engine hardly shows.

Why this case cannot be read as a promise of results

Only the client screenshot and the total order volume were preserved from the original card. Therefore, we consciously do not add what is not present in the evidence:

• no traffic, lead, or booking export;
• no daily history, so it is unknown whether the growth was smooth or happened in one day;
• the exact placement dates of the two links and the full anchor list were not preserved;
• no website change log — content, Title, and technical edits could have influenced simultaneously;
• the result is shown for eight queries of one cluster and in one verification region;
• the screenshot records May 2023 and says nothing about the current positions of the domain.

The correct wording is as follows: within a monthly window after a small link campaign, the client recorded a synchronous growth of all eight queries. This is a good local signal, but not a basis to promise the same pace to another project.

What can be taken from the case for your own campaign

1. Measure the cluster. One query may fluctuate randomly; a group of close phrases shows the direction more stably.
2. Fix the starting point before placement. Save positions, traffic, and conversions before the first link, then compare identical intervals.
3. Do not confuse positions with revenue. The second page of search results is an intermediate result, not a final business metric.
4. Do not scale blindly. First check the reaction of several target pages; then make a decision about the next cycle.
5. Distribute links across pages. For a site with several services and car classes, it is more reasonable to strengthen different commercial landing pages rather than directing the entire budget only to the home page.

How to choose between the home page and internal pages is explained in the guide «Where to lead links». Guidelines on volume are in the article on the number of links per page.

Verifiability

Below is the updated version of the original screenshot. Only the column with the client's domain is hidden; queries, frequency, initial and final positions are preserved.

Briefly about the main points

Two links from PBN home pages coincided with the growth of the entire tracked car rental in Dubai cluster: eight out of eight queries improved their positions, the average value rose from 28.4 to 15.4, and one query entered the top-10. However, the data is limited to one client screenshot, so the case shows observed dynamics, not a guaranteed effect.

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Position and traffic dynamics are individual and not guaranteed; Tier1.shop guarantees indexing and the preservation of links within the terms of the plan. Costs are indicated at the price at the time of the order, see current amounts in tariffs.

Want to conduct the same measurable test — place links from home pages. Questions — @tier1shopsupport_bot.