Author: Vladislav Bobrov, founder of Tier1.shop. In SEO and webmastering since 2009.
Linkbuilding and SEO have grown full of jargon: donors, acceptors, drops, RD, footprints, "mordas", Sapa, kwork. We have gathered a large dictionary of link promotion terms in one place — with honest definitions from Tier1.shop practice and links to detailed breakdowns. Here you will find both basic SEO terms found in any promotion article and narrow linkbuilder slang understood only by insiders. Within each section, terms are listed alphabetically (Latin first, then Cyrillic). This is a map of the entire topic — from basic concepts to search engine filters and AI search.
Basic Link Terms
Co-citations — mentioning your brand next to authoritative sources, even without a clickable link. Search engines consider such proximity as a signal of relevance and trust — conceptually close to brand mentions and "implied" links.
Co-occurrence — the regular appearance of a brand next to specific keywords across various sources. Like co-citation, it helps search engines associate the brand with a topic even without a direct link.
Off-page and On-page optimization — external and internal work on a website. On-page covers content, structure, and technical aspects on the site itself; off-page covers external signals, primarily links and mentions. Links strengthen a site but do not replace weak on-page.
Acceptor — the page of your site to which a link leads (what you are promoting). Its topic largely determines which queries the link will trigger for.
Anchor text — the visible text of a link that the user clicks. For a search engine, this is a signal about the acceptor's topic; how to select them is in the article on choosing anchor text.
Anchor list (anchor cloud) — the distribution of anchor text across incoming links to a page or site. Overusing identical anchor text leads to penalization, so anchor text must be diverse.
Backlink (reverse link, link) — any external link leading to your site. The basic "unit" of link promotion; "link" is a colloquial synonym.
External and internal link — an external link leads from another site to yours (what is purchased in link building), an internal link connects pages of the same site (interlinking).
Donor — the site from which an external link to your site is placed. In our case, the donor is a thematic platform from a PBN, and the link is placed on its main page.
Linkbuilding — the process of increasing external links to a site to grow its authority and rankings; a key tool of off-page optimization. In our case, it is implemented by placing links from the main pages of thematic donors. Detailed information on the term, schools, and methods is in a separate article.
Ranking — the ordering of pages in search results by a search engine based on relevance and authority to the query. Links are one of the key ranking factors.
Relevance — the degree of semantic correspondence of a page to a query. A topical link strengthens the perceived relevance of the acceptor.
Referral and organic traffic — transitions via links from other sites (referral) and from search results (organic). A high-quality link brings both.
Link mass — the totality of all incoming links to a site in quantitative and qualitative terms.
Link pyramid — a multi-level scheme where lower-level links strengthen the pages from which links go to the top. For donors, this role is played by incoming links and Tier-2 boosting.
Link weight — the conditional "strength" that a donor page passes to the acceptor. The more authoritative and topical the source and the fewer outgoing links it has, the more weight you receive.
Link profile — the entire picture of a site's external links: donors, anchors, link types, and growth dynamics. Five dimensions of the profile, a free check, and red flags are in a separate analysis.
Anchor types — exact (commercial keyword), dilution (near-topical words), branded (site name), naked/non-anchor (URL, "here") and natural. A healthy anchor list combines them rather than overloading with exact keywords.
Tiers (Tier-1 / Tier-2 / Tier-3) — levels of links based on their distance from your site. Tier-1 leads directly to you, Tier-2 strengthens Tier-1 pages, and Tier-3 strengthens Tier-2 pages. In our network, the main pages of donors are boosted via Tier-2.
Link types and attributes
Dofollow / Nofollow — the attribute rel links. Dofollow passes link equity, nofollow formally does not — although for visibility in neural networks, according to Semrush data, both types work almost equally.
UGC / Sponsored — special values rel: ugc marks links from user-generated content (comments, forums), sponsored — advertising and paid links.
Rental link — a link that is removed upon cessation of payment (the model of exchanges and our annual plans). Allows testing with a budget and changing strategy. Detailed information on how the model works and when it is justified is in the analysis of link rentals.
Non-anchor link — a link without a keyword anchor: a naked URL, "here", "there" or an image link. It dilutes the anchor list and makes the profile look more natural.
Broken link — a link leading to a non-existent page (404 error). It does not pass equity; searching for others' broken links is the basis of the broken link building method.
Blogroll (blogroll) — a block of permanent links to other sites, usually in the sidebar or footer. Essentially a type of sitewide link: visible on all pages, but also easily recognized as a link exchange.
Eternal link — placed once and for all, without renewals. With us — on the main page of a thematic drop, set up turnkey.
Natural link — a link placed voluntarily, without purchase. The ideal for a search engine; purchased links strive to look as similar to natural ones as possible.
Morda — slang term for the main page of a site. "Link from the morda" = a link from the donor's main page. Analysis of the term, prices, and differences between a working morda and a dummy page is in the article buy links from the face.
Purchased links — links purchased through exchanges or directly from site owners, as opposed to natural ones. They are used by most commercial sites; the risk is not in the fact of purchase itself, but in spam — duplicate anchors and lack of topical relevance.
Profile link — a link from a user's profile page on a forum or service. Often nofollow and of low weight. Whether they work at all and when it makes sense is covered in the analysis of profile links.
Submit link — a link added via a submission form (directory, board, questionnaire). As a rule, it is weak and easily removable.
Sitewide link — a link in a sitewide block of a site (menu, sidebar, footer), visible on all its pages. It effectively reduces anchor over-optimization due to non-anchor placement.
Link from the home page — placement on the donor's home page rather than an internal page. The home page accumulates the maximum weight of the site, making it stronger than an article link: why home pages weigh more than internal pages.
Image link — a link wrapped around an image; the attribute serves as the anchor alt. Convenient as a non-anchor format.
Article link — a link inside an article on an internal page of a site. Weaker than a link from the home page: an internal page has almost no weight of its own.
Donor metrics and parameters
Price of a working link — a fair metric of the cost of any format: the budget divided by the number of links that are indexed, live, and passing weight (dofollow) after 2–3 months. Crowd at 100 ₽ with 20% indexing turns into 500 ₽ per working link; calculations for all formats are in the analysis of link purchasing.
Authority Score (AS) — a summary authority metric from Semrush (0–100) based on links, traffic, and profile naturalness. An analogue to DR/DA from another service — likewise not absolute.
BL (Backlinks) — the total number of incoming links to a site (unlike RD — the number of unique domains). A single domain can provide many links, therefore BL is always ≥ RD.
DA / PA (Domain / Page Authority) — the authority of a domain and page according to Moz. A third-party calculated indicator that does not reflect real weight directly.
DR (Domain Rating) — a synthetic domain rating based on the Ahrefs formula (0–100). It is easily manipulated with a few links and is weakly linked to the effect — we do not select donors based on it. The full mechanics — how DR is calculated, why it is faked for pennies, and how RD and ICS differ — are in the analysis whether a donor needs a high DR.
PageRank (PR) — a Google algorithm that evaluates the authority of a page based on the number and quality of pages linking to it. The historical basis of link ranking; modern DR, DA, and UR are third-party approximations of this idea.
RD / LW (Referring Domains / Linking Websites) — the number of unique domains linking to a site. In our experience (source: Tier1.shop analytics) — the only quantitative metric that actually correlates with the effect; our threshold for donors is 20+.
Spam Score (spam rating) — an assessment of a domain's "spamminess" from Moz. Like other vanity metrics — it is an indirect guide, not a verdict.
TF / CF (Trust Flow / Citation Flow) — "trust" and "citation" metrics from Majestic. Synthetics that we do not rely on.
UR (URL Rating) — an Ahrefs metric evaluating the link strength of a specific page (0–100), unlike DR, which evaluates the entire domain. Like DR, it is manipulated with links — a guide, not a guarantee.
Site Visibility — the share of site impressions in search results for a tracked core of queries (in %). It grows as link weight is accumulated; a convenient summary metric of progress.
Domain Age — the time since first registration. Contrary to the myth, age itself is not a ranking factor; it is not age that works, but the active link mass.
ICS — Site Quality Index, a public Yandex metric (replaced tIC). It reflects the "usefulness" of a site in Yandex's opinion, but is not directly equal to the link effect.
Outgoing Links (OBL) — the number of external links leading from a page outward. Contrary to the myth, weight is not divided equally between them: based on our observations, it is calculated for each link individually by thematic proximity, and the donor's incoming links support it. An outgoing limit (for us, up to 5 external plus 1 sitewide link) is needed so that the platform does not become spammed, not because "weight is divided".
Vanity Metric — a slang term for numerical authority metrics (tIC, DR, DA, "trust"). Many of them are manipulated, therefore a vanity metric is a guide, not a guarantee of donor quality.
tIC — thematic citation index, an outdated Yandex metric, the predecessor to ICS. It is not used now.
Trust — a generalized "trust" of the search engine toward a domain, accumulated through history, links, and mentions. Not an official metric, but a collective concept.
Google Mentions (ment.G) — our internal indicator: how many times a domain is mentioned in Google search (source: Tier1.shop selection criteria). This aligns with recent data that brand mentions affect visibility more strongly, than the raw number of links.
Domains and Platforms (PBN)
Donor (network) maturity — the age of the donor site along with continuous support: domain renewal, content updates, and tier-2/tier-3 boosting. A mature donor with a multi-year history transfers weight more stably than a freshly assembled one; how a mature network is maintained is described in the PBN network structure analysis.
NS (Name Server) — domain name server. Identical NS across network sites is a footprint, which is why each of our domains points to its own NS.
PBN (Private Blog Network) — a private network of sites for placing links (detailed analysis). A high-quality PBN provides control over the topic, anchor, and duration — which exchanges, crowd, and outreach do not provide (comparison of methods).
Tier-2 / Tier-3 — auxiliary link levels used to boost the main pages of donors to increase their weight. An internal network process, invisible in the tariffs.
Web Archive (Wayback Machine) — a service of historical website snapshots. It is used to restore drop-domain content and check its past for spam and topic changes.
Drop — a colloquial abbreviation for "drop domain".
Drop-domain — a released domain with a history, re-registered for the sake of accumulated link mass. It works under three conditions — the links are live and indexed, the topic is consistent, and the history is clean (detailed information about drop domains).
Drop-list (drop catalog) — lists of domains being released. In the .RU zone alone, up to 15 000 domains are deleted daily.
Website mirror — a copy of a website on another domain or address (www/non-www, http/https). A search engine merges mirrors into one; incorrect merging dilutes link weight.
Novoreg — a newly registered domain without history or link mass. For a donor site, it is inferior to a topical drop with live incoming links.
Subdomain — a third-level domain (blog.site.ru). Search engines often perceive a subdomain as a separate site, so weight is transferred between a domain and a subdomain worse than within a single domain.
Podkleyka — merging a drop with the main site via a 301 redirect to transfer history. A separate technique, different from placing a link; risky if topics are mismatched.
Satellite — an auxiliary site created to support the main one (with links, traffic). A network of satellites is close to the concept of a PBN.
SDL (site for people) — a site created primarily for the audience, and not just for the sake of links. The opposite of an "empty" PBN.
Footprint — a common trace by which a search engine can link sites of one network (unified hosting, NS, interlinking, template). The main risk for a PBN; mitigated by diversification and avoiding interlinking of donors.
Link purchase methods and models
LaaS (Links as a Service) — a "links as a service" model: a subscription or regular turnkey placement batches instead of one-off deals and independent work with exchanges. The contractor handles donor selection, placement, and guarantees.
Broken link building — a method: finding a broken link on a thematic site and suggesting to replace it with a link to your working resource. Also applied to one's own profile — to recover lost links.
Digital PR — obtaining links and mentions through news hooks, research, and media publications. Modern "white hat" link building with natural links from authoritative platforms.
Link gap — donors that link to several of your competitors but not to you: obvious candidates for placement. Identified during competitor link analysis.
Skyscraper — a method: finding a competitor's popular content, creating a significantly better version, and suggesting to link to it instead of the original. A variety of content link building.
Outreach — manual negotiations with website owners regarding a guest article or mention. High quality, but expensive and slow: according to Backlinko, only ~8.5% of emails receive a response. A full breakdown of the process, 2026 prices, and applicability limits is in the article on outreach in SEO.
Link Exchange — an intermediary platform for buying links. Usually places a link on an internal page of someone else's site; the donor catalog is public and visible to competitors (see Sape, Miralinks, GoGetLinks).
Guest post — an article with your link placed on a third-party site by agreement. The primary format of outreach. 2026 prices, strengths, and pitfalls of the format are in the guest post breakdown.
Disavow — a Google Search Console tool for rejecting toxic inbound links for which a site may receive sanctions. There is no direct equivalent in Yandex — there, spammy links are usually simply not taken into account.
Crowd marketing — links from comments, forums, and review sites. They diversify the profile but have minuscule weight and a low indexing percentage; good as an addition, not as a foundation (method analysis).
Linkbait (link bait) — content specifically created to encourage linking: research, free tools, infographics, striking materials. A method of natural link building.
Link exchange (reciprocal) — mutual placement of links between two sites. Mass and obvious exchange is recognized and devalued by search engines.
Progon — mass automatic placement of hundreds of links (e.g., Xrumer). Cheap and almost useless: such pages rarely enter the index.
Submits — a method of mass registration of a site in directories, guides, review sites, and similar services for the sake of links. The links themselves are weak (see submit link), therefore submits are only suitable as an optional profile diversification, not as a foundation.
Link audit — analysis of one's own link profile: donor quality, anchor distribution, toxic and broken links, growth dynamics. Helps find problems (over-optimization, toxic links) and growth points.
Services, exchanges, and tools
Ahrefs — a popular SEO link analysis service; source of RD, DR, BL metrics. One of the industry standards.
Archivarix — a service for restoring sites from the web archive; used for reviving content on drop domains.
GoGetLinks (GGL) — a Russian exchange for permanent links (articles, notes, links in content).
Google Analytics — a web analytics system from Google; tracks traffic and behavior, including transitions from AI services.
Google Search Console (GSC) — a free webmaster panel from Google: indexing, queries, "Links" report, URL inspection. The main tool for controlling the indexing of your pages.
Key Collector — a desktop program for collecting a semantic core and tracking positions; often used to measure the effect of links.
Kwork (кворк) — a Russian freelance marketplace with fixed prices; our service Tier1.shop is represented there (one-time orders for links from home pages).
Mainlink — one of the oldest Russian rental link marketplaces.
Majestic — an SEO link analysis service; the source of Trust Flow and Citation Flow metrics.
Miralinks (Мира, Мирка) — a Russian marketplace for article (permanent) links with manual moderation of platforms.
Moz — an SEO service; the source of Domain Authority, Page Authority, and Spam Score metrics.
Sape (Сапа) — the oldest Russian rental link marketplace; historically became one of the main targets of the "Minusinsk" filter.
Semrush — a large foreign SEO platform: analysis of links, keywords, competitors, and positions; provides the Authority Score metric. One of the main tools alongside Ahrefs.
Serpstat — an SEO platform popular in the CIS: semantics, audit, analysis of links and competitors. A more affordable alternative to Ahrefs/Semrush.
Tier1.shop — a turnkey service for placing links from the home pages of thematic PBN donors: thematic selection of a donor for your anchor, indexing guarantee, a report with a screenshot, and a personal account. Unlike marketplaces like Sape or Miralinks, the link is placed on the main page home page of the donor, not on an internal page.
Topvisor (Топвизор) — a position tracking and query clustering service popular in the RuNet. Convenient for tracking dynamics after purchasing links.
Wordstat (Яндекс.Вордстат) — a Yandex service for estimating the frequency of search queries; the basis for collecting semantics.
Xrumer — software for mass automatic placement of links (blasts) on forums and in comments.
Yandex.Webmaster (YWM) — Yandex's webmaster panel: indexing, "External links", diagnostics of filters and sanctions.
Yandex.Metrica — Yandex's web analytics system with Webvisor and click maps; the analytics standard for the RuNet.
Site structure, semantics and content
LSI — thematically related words and synonyms in the text that help the search engine understand the page topic (in SEO parlance — "LSI keys").
Long tail — a multitude of low-frequency narrow queries that together provide the main traffic. It is easier to reach the top with these — as in narrow niches where a few links are sufficient.
Intent — the user's intent behind a query (informational, commercial, navigational). Anchor text and target pages are selected according to the intent.
Cannibalization — a situation where several of your pages compete for the same query, hindering each other. A silo structure and one-intent-one-page approach prevent it.
Query clustering — the grouping of keywords by pages based on how the search engine ranks them. The basis for designing the site structure.
Meta tags (Title, Description, Keywords) — service tags of a page. Title is the most important on-page factor and the heading in the search results; Description forms the snippet; Keywords are not taken into account today.
Micro-markup (Schema.org) — structured data in the page code that helps the search engine understand the content and build an expanded snippet (stars, prices, FAQ).
LF / MF / HF — low-, medium-, and high-frequency queries (by number of impressions). It is more effective to promote from LF to HF; the effect of links is more noticeable on LF.
Internal linking — a system of internal links between website pages. It distributes weight and connects silos into a single structure; our blog is built specifically as interlinked silos.
Pillar page — a large supporting hub page that covers a topic broadly and links to detailed articles within the cluster. This glossary page is an example of a pillar.
Redirect (301 / 302) — redirection from one URL to another: 301 is permanent (transfers weight), 302 is temporary.
Semantic core — a complete list of search queries for which the site is optimized. The starting point for the structure and anchor list.
Silo (topic cluster) — a thematic cluster of pages: a supporting hub plus support articles, linked via internal linking in a pyramid-like fashion. It enhances topical authority and protects against cannibalization; the Tier1.shop blog is built according to this principle.
Snippet — a fragment of a page (title, description, additional data) that a search engine displays in the search results.
Entity — an object or concept that a search engine recognizes as a single whole (brand, model, city). Entity anchors work more accurately than vague keywords.
Query types by intent — informational (to learn), transactional and commercial (to buy, to order), navigational (to find a brand), as well as geo-dependent (linked to a region). Links are most effective for commercial and geo-queries.
Topical authority — the expertise of a site on a topic, gained through the depth and completeness of its coverage. It grows through silos and internal linking.
Toponym — a geographical word in a query or anchor (city, region). Often more important than the regional binding of the donor itself.
Title — the HTML page title that the search engine sees and displays in the search results. We recommend using the Title (or its main part) as the anchor for the first link to the page.
SERP (issuance) — search engine results page (Search Engine Results Page). In 2026, it is increasingly supplemented by an AI answer above the organic results.
Text nausea — an indicator of keyword repetition density. High nausea = over-optimization and risk of a filter (Baden-Baden for Yandex). It reflects the naturalness of on-page content, which determines the return from links.
Breadcrumbs (breadcrumbs) — a navigation chain showing the path to the current page. It improves usability and internal linking, and is often displayed in the snippet.
SEF URL (search engine friendly URL) — a readable address made of words rather than parameters (site.ru/ssylki instead of site.ru/?p=123). It improves perception and slightly helps ranking.
Indexing and Crawling
Link rot — the natural "die-off" of links over time: according to Ahrefs, about 1.3% of the link mass dies weekly when source pages are deleted. The profile needs to be re-audited periodically.
Meta Robots (noindex / nofollow) — a meta tag in the page code that controls its indexing: noindex prohibits adding the page to the index, nofollow prohibits following its links. This is how service and unfinished pages are closed from search.
Update (update) — an update to the search engine's algorithms or index. During updates, the search engine re-evaluates the link profile and positions — which is why steady positive dynamics from cycle to cycle are important.
De-indexation — the removal of a page from the index. According to research, up to 21% of indexed pages are later de-indexed along with the links placed on them.
Indexing — the inclusion of a page in the search engine's database. A link passes weight only if the donor page is in the index; up to 62% of web pages do not make it there (why this is critical).
Server response code (HTTP status) — a page response code: 200 (OK), 301 (permanent redirect), 302 (temporary), 404 (not found), 410 (gone), 503 (unavailable). A link to a page with a non-200 code does not pass weight.
Crawling (crawling) — the traversal of pages by a search robot. The first step before indexing: if it hasn't been crawled, it won't be indexed.
Crawl budget — the limit of pages that a robot crawls on a site over a period. On weak sites, some pages are not crawled for months — a typical problem with cheap donors.
Sandbox — the presumed period of search engine "distrust" toward new domains, during which they rank poorly. Its existence is disputed, but the term is widely used.
robots.txt / Sitemap — service files: robots.txt sets the crawling rules for robots (including access for AI crawlers), sitemap.xml lists pages for indexing.
rel=canonical (canonical) — a tag that indicates to the search engine the primary version of a page among duplicates, so that weight is not diluted.
XML output (Yandex XML) — limited programmatic access to Yandex search results; used by services for tracking positions.
Search engine filters and sanctions
Core Update (Google) — a major periodic update of Google's ranking algorithms capable of significantly reshuffling the search results.
Helpful Content (Google) — a system that rewards content "for people" and lowers texts created for search engines. It has been merged into the main algorithm.
Hummingbird (Google) — a semantic search algorithm (2013): understanding the meaning of the query, not just the keywords.
Link Spam Update (Google) — updates (based on SpamBrain) that devalue spammy and purchased links without transferring weight.
Manual Action — a penalty imposed manually by a Google employee; a notification arrives in GSC. It is inherited by a drop from the previous owner.
Panda (Google) — algorithm (2011) against low-quality and thin content.
Penguin (Google) — algorithm (2012) against manipulative link profiles and over-optimized anchor text.
RankBrain (Google) — machine learning component for interpreting queries, especially new and ambiguous ones.
Google Spam Policies 2024 — three policies (since May 2024): expired domain abuse, scaled content abuse, site reputation abuse. The boundary of white-hat use of expired domains was analyzed separately.
AGS (Yandex) — a family of Yandex filters against low-utility sites created for selling links and lacking valuable content; it sharply lowers their position in the index.
Affiliate Filter (Yandex) — merges sites of the same owner competing for the same query, leaving only one in the search results.
Baden-Baden (Yandex) — filter (2017) against over-optimized, "over-spammed" SEO texts.
Minusinsk (Yandex) — filter (2015) for mass purchased rental links with identical commercial anchor text. After it, a steady pace and diversity of anchor text became mandatory.
Nepot Filter (Yandex) — zeroes out the weight of outgoing links from sites that trade links in bulk. One of the reasons why exchange donors "do not pass" the expected value.
Behavioral Factors (BF) — user behavior signals that search engines consider in ranking: clicks on the site in the search results, returning to search results, time on site, view depth. Google confirmed the use of clicks under oath in an antitrust trial (NavBoost system); Yandex officially classifies the imitation of user actions as violations — meaning the signal is significant for both systems.
BF Manipulation — emulation of real user behavior by bots or motivated performers: the "user" enters a query, clicks the desired site in the search results, and simulates activity. It works like renting positions: once payments stop, the effect disappears, but the risk of a filter remains on the domain. How inflation differs from honest improvement of BF and what to choose — inflation or links — in separate analysis.
Filter for BF inflation (Yandex) — sanctions for manipulating behavioral factors: a collapse specifically of those queries for which inflation was conducted, far beyond the top-100. Since 2019, the fatal label "Imitation of user actions" was encountered in Webmaster; the modern filter more often acts without a label, with a duration according to industry data of approximately 8–18 months.
Anchor overspam — an excess of identical or over-optimized anchors. Leads to pessimization; when an incoming anchor is repeated from main pages, the risk exceeds 50% (source: Tier1.shop observations).
Doorway — a page or site created exclusively for search traffic with a subsequent redirect to the target resource. Prohibited by search engines.
Cloaking — content substitution: the robot is shown one thing, the user another. A gross violation, leading to a ban.
Pessimization — the lowering of a page or site's positions by a search engine. Common reasons in links are duplicate anchors and non-thematic placements.
Link burst — a sharp, unnatural increase in links over a short period. May alert algorithms; therefore, we recommend a steady pace rather than spikes.
Topicality — correspondence of the donor's theme to the theme of the anchor and the acceptor. Our criterion #1 during selection (about donor relevance).
AI Search and GEO
AI Overviews / neural response — a response generated by a search engine above the regular results (AI Overviews in Google, Neuro/Alisa in Yandex). It is built on top of the index and the top, therefore classic SEO is a condition for getting into it (how to get into neural network responses).
E-A-T — the previous formula for Google quality signals (Expertise, Authoritativeness, Trust). In 2022, it was expanded to E-E-A-T with the addition of Experience.
E-E-A-T — Experience, Expertise, Authoritativeness, Trust: Google quality signals. Brand mentions and explicit authorship strengthen them.
GEO (Generative Engine Optimization) — content optimization to get into AI answers: quotable phrasing, statistics with sources, and the answer in the first third of the text.
Grounding — linking the AI answer to current sources from the search index. This is why page indexing is a condition for appearing in an AI answer.
LLM visibility — the presence of a brand in the answers of large language models (ChatGPT, Perplexity, Gemini). It correlates most strongly with brand mentions and domain authority, rather than the number of links.
YMYL (Your Money or Your Life) — topics affecting people's health, finances, and safety (medicine, law, money). Search engines evaluate such sites more strictly, requiring high E-E-A-T and especially a clean link profile.
Zero-click — a query for which the user received an answer directly in the search results and did not click anywhere. For AI answers, the zero-click share reaches 40–60% compared to 8–15% for classic search results.
Volume Strategy
Link Sprint — a bulk purchase of a large volume of links over a short period (Tier1.shop term): batches of up to 150+ links per month for recovery after a traffic crash or an aggressive push. It does not turn into over-optimization under two conditions — wide distribution across target pages and unique anchor texts; a documented example of 550 links is in analysis of link-building strategies.
Position Swings — fluctuations in page positions after placing links: growth, rollback, growth again — while the algorithm re-evaluates the page with the new weight. This is a normal phase, not a reason to panic and remove links; what typical dynamics look like is in analysis of position dynamics.
Minimum program / maximum program — our guidelines for volume (source: Tier1.shop recommendations). Minimum — 1 link to the target page every 3–4 weeks; maximum — 1–3 links to the page with the same frequency. How many you specifically need is in the article how many links a page needs.
Didn't find a term?
The dictionary is being expanded. If you encountered an unfamiliar word in the topic of links that is not here — write to us in the support bot @tier1shopsupport_bot, we will add the definition. And if you are ready to move from theory to practice — place your first link from the main page: thematic donor selection, indexing guarantee, and a report are already included in the price.
