Author: Vladislav Bobrov, founder of Tier1.shop. In SEO and webmastering since 2009. Updated: July 2026.
Full review of link exchanges: article and eternal, rental, automated platforms, crowd exchanges, Global sites, Telegram placement exchanges, and service marketplaces — old and new, active and already closed. Immediately regarding transparency: Tier1.shop is not an exchange, we are a link placement service from PBN home pages, meaning we operate in the same market. Therefore, the review is based on public data and without "who is best" evaluations, and for the most prominent platforms, we provide separate detailed comparisons with our format — links to them are in the cards.
How the review is compiled
- Data — from the exchange sites themselves and from industry reviews (as of July 2026); figures and terms may change, verify on the platforms.
- Liveness checked manually: we went through all domains from old and new selections — some "exchanges from ratings" no longer open; these have been moved to the historical section rather than being presented as active.
- No "best" rating. Instead of rankings — classification by type and honest features of each platform: strengths and weaknesses.
Types of link exchanges
- Article and eternal — one-time payment, link in an article/note on an internal page of the donor (what are eternal links).
- Rental — monthly payment, the link lives as long as you pay.
- Automated platforms — aggregators where the purchase is handled by an algorithm.
- Crowd exchanges — tasks on forums, in comments and reviews.
- Telegram and blogger Global — posts with links for reach; SEO weight is limited.
- Service Marketplaces — performer showcases (Kwork), where the method depends on the seller.
- Forums — direct deals with webmasters and services in buy-sell threads (Searchengines.guru).
How to choose a Global: criteria
- Placement location — the main weight factor: the donor's home page transfers the maximum, an internal article — less, a forum thread — minimum (why it is so).
- Indexing guarantee — a link outside the index transmits nothing.
- Guarantee against removal — what happens if the platform removes the link.
- Outgoing limit on the donor and spam score with non-thematic links/materials.
- Topicality of the donor to your site and anchor text.
- Price of a working link — not a price per piece, but the cost of a link that is in the index and transmits weight.
Article and eternal Global
Miralinks — miralinks.ru
One of the oldest article Global of the RuNet (launched in 2008, one of the first on the market). Model: placement of an SEO article with your link on a platform from the catalog (49 000+ sites), manual moderation, one-time payment "forever", claimed placement insurance and indexing guarantee. Price range — 150–2000 ₽ per placement plus the cost of the article. Strong point — huge transparent catalog and moderation; weak points — links are placed on internal pages, the article must be written and moderation awaited (up to 5 days), and junk platforms must be filtered manually.
👉 Detailed comparison: Miralinks vs Tier1.shop
GoGetLinks — gogetlinks.net
Leading eternal link Global (since 2009, 70 000+ platforms): placements in notes, articles and images with a one-time payment, flexible filters by topic and metrics, placement guarantee. Close to Miralinks in model (eternal on internal pages), historically a "sister" project of the same team. Who it's for: bulk purchases of eternal links with filtering according to budget. What to look for: the quality of the specific platform and the page nesting level.
👉 Detailed comparison: GoGetLinks vs Tier1.shop
PR.Sape — pr.sape.ru
Eternal placement service of the Sape ecosystem: articles and links on media and industry sites, ready-made packages and auto-modes. Who it's for: eternal "one-click" in the familiar Sape account. What to look for: less control over specific donors in auto-modes.
👉 Detailed comparison: PR.Sape vs Tier1.shop
Collaborator — collaborator.pro
Direct advertising marketplace: article placements on sites and posts in Telegram channels, transparent platform metrics, working with CIS and Global markets. Among the relatively new players — a growing catalog. Who it's for: guest publications with verifiable metrics, including for the West.
👉 Detailed comparison: Collaborator vs Tier1.shop
Rookee — rookee.ru
Link promotion platform: eternal and rental links, article and crowd formats in one dashboard with automation. Positioned as "all link building in one window"; quality depends on settings and site selection.
👉 Detailed comparison: Rookee vs Tier1.shop
PRnews.io — prnews.io
Marketplace for media publications: paid articles and press releases in online publications of the CIS and Global. More expensive than classic article exchanges, but the level of sites is higher — suitable for image links and PR tasks when the publication itself is important.
More in this category
- Webartex (webartex.ru) — article placements and social networks.
- Gogettop (gogettop.ru) — eternal placements; appears in industry reviews.
- GetGoodLinks (getgoodlinks.ru) — eternal placements; appears in industry reviews.
- Links-shop (links-shop.com) — sale of eternal links.
- Seolin (seolin.ru) — a small platform from industry lists.
- Advezilla (advezilla.com) — a small platform from industry lists.
- Gnezdo (gnezdo.ru) — a niche platform from industry lists.
- Trastik (trastik.com) — eternal links and articles; appears in exchange ratings.
- Links-Stream (links-stream.com) — link placements and crowd; appears in exchange ratings.
Rental exchanges
Sape — sape.ru
A classic of the genre (since 2007) and the largest rental exchange in the RuNet: hundreds of thousands of sites, rent from a few rubles per month, its own module for eternal and PBN offers. A historical nuance to remember: mass rental links with commercial anchor text became the main target of the Yandex "Minusinsk" filter (2015). Rental is still viable for careful tasks, but requires experience, site cleaning, and an understanding of the risks: when payment stops, links are removed, and the profile "drops".
👉 Detailed comparison: Sape vs Tier1.shop
Mainlink — mainlink.ru
One of the oldest rental exchanges (operating since the mid-2000s). The model is the same: monthly rental of links on pages from the site catalog. Who it is for: experienced users who know how to filter sites and calculate rental economics.
SetLinks — setlinks.ru
A "first wave" rental exchange (mid-2000s). The site is operational, but activity and the catalog are noticeably more modest than the leaders; evaluate the vitality of the sites in the catalog before using.
Linkfeed — linkfeed.ru
A rental exchange from the era of rental's peak (late 2000s). Still active, but like other "second league" rental services, it requires particularly careful site filtering.
TrustLink — trustlink.ru
A "first wave" link exchange (rental and eternal formats). The site is operational, included in old industry ratings; as with other rental veterans, the catalog requires careful selection.
Automated platforms
PromoPult — promopult.ru
Comprehensive promotion platform (formerly SeoPult): the link module works as an aggregator of exchanges with automatic site selection. Who it is for: those wanting to delegate the routine of purchasing. What to look for: quality control of specific donors is limited by campaign settings.
MegaIndex — megaindex.ru
A platform that historically offered free link-building automation; today it is primarily known for its analytical SEO tools (backlink profile analysis, visibility), while the link module is niche.
WebEffector — webeffector.ru
An aggregator of automatic link campaigns from the "remote control" era: you set the budget and queries, and the algorithm handles the purchase. It is still active, but the audience is noticeably smaller than in its peak years.
SeoWizard — seowizard.ru
An automated link purchasing system. It works, but today it is considered more of a niche tool; donor quality control is limited by settings.
Crowd exchanges
Format: tasks for executors — posts and comments with a link on forums, review sites, and Q&A.&A. It is important to understand the nature: links are placed on deep pages, often as nofollow, and indexing is a lottery. This is a tool for profile diversification and reach, not for authority.
- ForumOk (forumok.com) — a crowd-task exchange: forum posts, social signals.
- QComment (qcomment.ru) — comments, reviews, tasks for executors.
- Advego (advego.com) — a content exchange with crowd-tasks (comments, posts).
Turnkey crowd-services (Zenlink, Referr, Zapostim, Linkum, Linkbuilder and others) — a separate format: these are not exchanges, but executor agencies; about them — in our review of link selling services.
Foreign exchanges and marketplaces
For promotion under Google in Western markets, Russian specialists most often use:
- PRPosting (prposting.com) — a marketplace for guest posts, CIS and Global.
- LinksManagement (linksmanagement.com) — purchasing links for the Western market.
- Text-Link-Ads (text-link-ads.com) — one of the oldest Western text link exchanges, still active.
- Seoware (seoware.ua) — a Ukrainian platform for link automation.
- NeedMyLink (needmylink.com) — a link-building service from industry lists.
A separate league — outreach marketplaces and Digital PR agencies; we analyzed their economics in the comparison of methods.
Telegram placement and blogger exchanges
Related category: purchasing posts with links for reach and traffic.
- Telega.in (telega.in) — the largest exchange for placements in Telegram channels.
- Epicstars (epicstars.com) — an exchange for bloggers and social networks.
Honest disclaimer: the SEO weight of such links is limited (posts in messengers and social networks are either not indexed classically or are closed from passing weight) — this is a tool for traffic, reach, and brand mentions, not for link mass. Although mentions in 2026 have their own value — see the "Trends" block below.
Services marketplace: Kwork
Kwork — kwork.ru
Formally not a link exchange, but a marketplace for freelance services (since 2015), but in fact — one of the most popular showcases where links are purchased: crowd, blasts, article-based, PBN placements from various providers, from 500 ₽, with a secure transaction (escrow). Key point: Kwork guarantees the transaction, not the SEO result — quality depends on the chosen provider and method.
👉 Detailed comparison: Kwork vs Tier1.shop
Forums: purchasing links directly
Searchengines.guru (Search)
The largest SEO forum of the RuNet — and simultaneously the oldest "exchange" for direct deals: in the buy-sell sections, webmasters and services open threads with offers for links, placements, and platforms. Format features: deal directly with the seller (without escrow, unlike Kwork), reputation is checked via the thread history and forum members' reviews, but you can discuss details and ask questions publicly. Suitable for experienced users: you need to be able to evaluate both the platforms and the sellers. We are also represented on Search — our thread about links from PBN home pages: in it you can read Q&As and reviews from forum members.
Webmasters.ru
Webmaster forum with a dedicated deals section: buy-sell, services, and vacancies — everything for creating and promoting websites, including offers for links and placements. The format is the same as on Search: direct deals, reputation based on threads and reviews.
BlackHatWorld (Global)
The largest Western forum for SEO and money-making with an official Marketplace, where link-building services are sold via moderated threads. For promotion under Google in Western markets — one of the main "forum exchanges"; deals and quality are based on your evaluation of the seller.
Historical exchanges
Mentioned in old reviews and compilations, but at the time of our check (July 2026) the sites did not open or are inactive: Blogun (blog post exchange), Rotapost (blogs and Telegram), FatLink, Propage, Crowdlinks, LinkSape. The market has consolidated: the era of dozens of rental exchanges ended along with "Minusinsk". If you encounter these names in fresh "ratings" — double-check the status: the selection was likely rewritten from an old one.
Summary table
| Platform | Type | Where the link is placed | Our analysis |
|---|---|---|---|
| Miralinks | Article, permanent | Internal page (article) | Comparison → |
| GoGetLinks | Lifetime | Internal page | Comparison → |
| PR.Sape | Permanent, Media | Internal page | Comparison → |
| Collaborator | Articles, Telegram | Internal page / post | Comparison → |
| Rookee | Permanent+rental, auto | Internal pages | Comparison → |
| PRnews.io | Media publications | Internal page | — |
| Sape | Rental | Internal pages | Comparison → |
| Mainlink | Rental | Internal pages | — |
| SetLinks | Rental | Internal pages | — |
| Linkfeed | Rental | Internal pages | — |
| TrustLink | Rental + permanent | Internal pages | — |
| PromoPult | Automation | Internal pages | — |
| MegaIndex | Automation | Internal pages | — |
| WebEffector | Automation | Internal pages | — |
| SeoWizard | Automation | Internal pages | — |
| ForumOk | Crowd exchange | Forums, social signals | — |
| QComment | Crowd exchange | Comments, reviews | — |
| Advego | Content + crowd | Comments, posts | — |
| PRPosting | Global | Internal pages | — |
| LinksManagement | Global | Internal pages | — |
| Text-Link-Ads | Global | Internal pages | — |
| Seoware | Global, automation | Internal pages | — |
| Telega.in | Telegram placements | Posts (SEO weight limited) | — |
| Epicstars | Bloggers, social networks | Posts (SEO weight limited) | — |
| Kwork | Services marketplace | Depends on the contractor | Comparison → |
| Searchengines.guru | Forum, direct deals | Depends on the seller | — |
| Webmasters.ru | Forum, direct deals | Depends on the seller | — |
| BlackHatWorld | Forum (Global), Marketplace | Depends on the seller | — |
| Tier1.shop (not an exchange) | Turnkey service | Donor home page | Rates → |
A brief history of the exchange market
Understanding the evolution of the market helps avoid repeating old mistakes:
- 2005–2009: emergence. Mainlink, Sape (2007), Miralinks (2008), GoGetLinks (2009) — the mass link purchase market took shape, rentals reigned supreme.
- 2012: Google Penguin. The first serious blow to paid links and anchor spam in Google (how Penguin works).
- 2015: Yandex's "Minusinsk". Mass rental links with commercial anchors were penalized; hundreds of sites dropped, the rental market collapsed, and an exodus to permanent and article-based links began (filter analysis).
- 2016–2020: the era of quality. Growth of article exchanges, crowd marketing, and outreach; closure of many "first wave" rental exchanges.
- 2020s: services and privacy. The publicity of exchange catalogs becomes a disadvantage (footprint); PBN services and turnkey placements are growing.
- 2025–2026: AI search. Links are read not only by search engines but also by neural networks — value is shifting toward thematic mentions in meaningful text.
Checklist: buying a link on an exchange — check
- Is the platform indexed? Check its pages in Yandex and Google — if the donor is not indexed, the link will not work.
- Is the site alive: updates, real content, not a "link dump".
- How many outgoing from the page where the link will be placed, and where they lead.
- Topicality of the donor to your site and anchor text.
- Nesting level: the deeper the page, the less weight it will transfer.
- Page RD: if you take an article link — at least ~20 domains should lead to the page with the link, otherwise it has nothing to pass (a rule from our comparison of methods).
- Unique anchor — duplicates lead to over-optimization.
- Fix the placement and monitor indexing — "bought and forgot" does not work here.
Common mistakes when working with exchanges
- Choosing platforms by DR/"trust" — synthetics are inflated (why SEO metrics are deceptive).
- Chasing cheapness: the price of a working link in "penny" packages is higher than it seems.
- All links to the homepage — it is more effective to distribute them across promoted internal pages.
- Anchor duplicates and sharp spikes in purchasing.
- Rental with commercial anchors for Yandex without regard for "Minusinsk".
- Lack of control over indexing and the viability of placements.
The general limitation of all exchanges — and where we fit into this landscape
Did you notice something common in the "where the link is placed" column? With exchanges, it is almost always internal pages of other sites — an article, a note, a rental block, a forum thread. An internal page carries little of its own weight, and a public catalog of platforms is visible to both competitors and search engines. This is not a complaint against exchanges — it is the nature of the format.
Tier1.shop works in a different format: the link is placed on the homepage thematic donor from a private network of 7000+ sites, the donor is boosted tier-2, a limit of 5 outgoing + 1 sitewide link applies, and the price (2000 ₽/year · 4000 ₽ lifetime · 5000 ₽ sitewide) includes an indexing guarantee of 1–14 days and preservation for the entire term with free replacement. No need to select sites, write articles, or monitor indexing — turnkey placement with a report (URL + screenshot). More details — in the material on how the link exchange Tier1.shop is structured. A full comparison of formats is in the analysis PBN, exchanges, crowd or outreach; regarding increasing mass — in the article on link mass.
Honest practical conclusion: exchanges and our format do not exclude each other — a working combination looks like "links from homepages as a weight foundation + article/crowd links as dilution for naturalness".
Where to find Tier1.shop: you can order on the website (personal account, cashback to balance), via our kwork on Kwork with a secure transaction (performer profile — mdevostator), and questions and reviews from forum members — in our thread on Searchengines.guru.
2026 Trends: what is changing
- Neural networks read links. Visibility in AI answers correlates most strongly with brand mentions in the text (0.664 according to Ahrefs), rather than the raw number of backlinks (0.218) — value is shifting toward thematic placements in meaningful text (how to get into neural network responses).
- Quality has finally defeated quantity: one weighty thematic link is more valuable than a pack of cheap ones.
- Eternal formats are displacing rentals — the rental market has been shrinking since "Minusinsk".
- Placement privacy is becoming an advantage: public catalogs = footprint.
Frequently Asked Questions
Which link exchange is the best?
There is no universal answer — it depends on the task: article promotion (Miralinks, GoGetLinks), rental (Sape), automation (PromoPult, Rookee), crowd (ForumOk, QComment), one-time services (Kwork). Choose based on the criteria from the beginning of the article, not by the price list.
Do exchange links work in 2026?
Yes, with careful selection of platforms and anchor text. But remember the format limitation: internal pages pass less weight, and indexing is not always guaranteed.
What is the difference between an exchange and a turnkey service?
On an exchange, you choose the platforms yourself, order the texts, and monitor the placement; a turnkey service does this for you. All services are in our review of link selling services.
Is it safe to buy links on exchanges?
With careful work — yes, but remember the lesson of "Minusinsk" (2015): mass rental links with commercial anchor text are punishable. A steady pace, unique anchor text, and thematic platforms are mandatory for any method.
Can you buy links on forums?
Yes, on Search (Searchengines.guru) there are buy-sell threads — deals go directly with the seller. There is no escrow, so check the reputation via the thread history and reviews; however, you can publicly ask questions before buying.
What happened to the old exchanges — Blogun, Rotapost, FatLink?
As of our check (July 2026), their sites do not open. The market consolidated after "Minusinsk" — do not trust lists where these exchanges are still "at the top".
How much does a link on an exchange cost?
Rental — from a few rubles per month, eternal article links — guideline 500–2000 ₽ plus text, crowd — from 50–100 ₽ per task. Calculate the price of a working link (in the index, with weight), not the price per piece. A full breakdown of article format prices by platform levels is in the article link analysis.
Briefly about the main points
The Runet link exchange market in 2026 consists of article-based and permanent platforms (Miralinks, GoGetLinks, PR.Sape, Collaborator), rental classics (Sape, Mainlink), automation (PromoPult, Rookee), crowd exchanges (ForumOk, QComment), foreign marketplaces (PRPosting, LinksManagement), Telegram exchanges (Telega.in) and Kwork; a noticeable part of the exchanges from old ratings are already dead. The general format limitation is placement on internal pages and the publicity of catalogs. Choose a platform based on the placement location, guarantees, and the price of a working link — and remember that exchange formats pair well with links from home pages as a profile foundation.
Need maximum weight without the exchange routine — place links from home pages: thematic donor selection, tier-2 boosting, guarantee of indexing and preservation included in the price. Questions — to the support bot @tier1shopsupport_bot, we will answer.
Sources: public data and industry reviews of link exchanges 2026 (models, catalog volumes, price benchmarks); availability checks for all mentioned exchanges were performed by us in July 2026; history of Google Penguin (2012) and "Minusinsk" (2015) filters; Ahrefs (AI visibility study, 75 000 brands); as well as the practice and observations of Tier1.shop. We are a home page PBN link service and are not affiliated with any of the listed exchanges; verify service terms on their websites at the time of reading.
