Case from the Tier1.shop collection · 2024 · ← all cases
Result in brief: Experiment: a link with a “foreign” anchor text still raised the page from 38 to 13th position in Google — but an exact anchor text works stronger.
Importance of link anchor text for Google
Conducted a small experiment
Placed 1 link from the home page with anchor text "dental implant clinic in Astana" to the /veneers page optimized for queries "veneer installation"
That is, with a clear mismatch between the page entity and the link anchor entity
However, within a few days, the page still showed growth from 38th to 13th position for a keyword related to the "page", i.e., veneers
And from 100+ to 5th position, for example, for the query:
, as well as growth of other keys
Pages related to keywords associated with the anchor, however, did not budge
Conclusion: for Google, a synonymous anchor that is not suitable for the page can be used, but taking other experiments into account, the anchor should be sufficiently detailed and wordy (3 or more words) as in this example
Case
13. Factoring
The site is well-made, and high-quality on-page optimization has been performed. Links acted as support
For the main keywords that were used in the link anchors:
For a broader core
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